Advertising & Marketing

Case Study: My Experience With

Elevator Magnate: Karl Reeves

Elevator Magnate: Karl Reeves has garnered extensive business experience, starting from his childhood within Consolidated Elevator, the family business. This early exposure provided him with invaluable insights into all facets of running a small business and the elevator trade.

Through his academic pursuits, he earned a BS in Electrical Engineering and a BA in Psychology.

To carve out his own path separate from family obligations, Karl Reeves entered the financial sector in 1993.

Initially a registered Series 7 representative, Karl swiftly advanced to the role of Registered Principal (RP) by 1996.

While at Taglich Brothers, he excelled as a top producer in private placements and contributed his expertise to research projects, particularly in quantitative and technical areas.

Karl Reeves legal in 1998, Karl delved into entrepreneurship by founding his own Office of Separate Jurisdiction within Emmet A Larkin Financial. In this role, he served as the RP and compliance officer, led a team of brokers, and managed his own book of business.

By 2004, Karl had established a strategic alliance with two longstanding partners to create Principal Advisors, Inc., a full-service Broker Dealer clearing through Sterne Agee, one of the nation’s oldest and largest privately-owned financial services firms.

During his career, Karl kept a strong connection to his roots in the Elevator Industry, regularly consulting with his father.

In 2007, Karl showcased his multifaceted skill set by implementing an innovative enterprise solution software package to streamline operations at Consolidated Elevator.

This marked the beginning of his deeper involvement in the family business, where he progressively assumed a more hands-on role, actively engaging in critical decision-making processes and personnel oversight.

His leadership reached its peak with the successful acquisition of Colonial Elevator in 2012.

By 2015, Karl made the pivotal decision to devote himself full-time to leading Consolidated Elevator, bidding farewell to a distinguished 22-year career in the financial sector characterized by an impeccable unblemished U4 record.

In the following seven years, Karl expertly steered Consolidated through evolving market dynamics.

In a groundbreaking move finalized in May 2023, Karl orchestrated the sale of Consolidated Elevator to American Elevator Group, the largest independent elevator company in North America, strategically positioning the combined entity for sustained success in a dynamic industry landscape.

The transformation of Karl Reeves from a financial expert to a prominent figure in the elevator industry is a testament to his entrepreneurial spirit and leadership skills. His journey, rooted in family business, led him through academia and into finance before ultimately returning him to the elevator trade. Through strategic alliances, innovative solutions, and a deep connection to his roots, Karl Reeves has solidified his legacy as an elevator magnate, leaving an indelible mark on the industry.